Industry experts speak on the future trends and share strategies in strengthening growth in the China market.
Speakers & topics (2019)
Toy Talks Synopsis
|Date||8 April 2019 (Monday)|
|Time||2pm-5pm (registration start at 1:30pm)|
|Venue||Conference room, Poly World Trade Center Expo|
|Language||Mainly English, Simultaneous translation between English & Mandarin Chinese will be provided during the conference|
|Admission||Free-of-charge to the trade fair buyers. Limited seat, first come first serve.|
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|1:30 pm- 2:00pm||Registration open|
|2:00 pm - 2:10 pm||Welcome Remarks|
|Individual Presentation (Session I)|
|2:10 pm- 2:35 pm||
The Toy Economy Pivots East - The Industry Looks to China for Growth
Richard Gottlieb, CEO of Global Toy Experts
|2:35 pm- 2:55 pm||Ms Rebecca Mond, Vice President,Federal Government Affairs of The Toy Association|
|2:55 pm - 3:15 pm||The Power of Brand Licensing
More than ever before, Brand Licensing is core to success at retail. Today’s consumers define themselves by brand experiences. Nearly every purchase- essential and non-essential is driven by brand engagement. Licensing engages the consumer faced with endless choices, effectively “pre-selecting” for the consumer.
Licensing is an essential business model for any brand owner: licensing is the best way to grow your business and your brand. Licensing acts as an accelerator, providing relatively low risk investment to drive revenue and consumer engagement. Regan’s remarks will address the global licensed toy industry with an emphasis on China, the US and Western Europe.
Ms Maura Regan, President of The International Licensing Industry Merchandisers' Association (LIMA)
|3:15 pm - 3:30 pm||Coffee Break|
|Individual Presentation (Session II)|
|3:30 pm - 3:50 pm||Ms Jo Hall, Chief Commercial Officer - Greater China & Southeast Asia of Toy “R”Us Asia|
|3:50 pm - 4:10 pm||Inside Tips for Success in the Current Toy Business
This is an in-depth look at what’s working in the toy business right now. With a focus on Western brands, particularly emerging/upstart brands, this presentation looks at what’s working in terms of design, play patterns, pricing, merchandising, manufacturing, licensing and promotion in leading categories. The presentation will cover classic categories, such as dolls, games, vehicles, sports toys, arts and crafts and construction. Particular emphasis will be place on STEM and STEAM toys and how these concepts can be integrated into toys that will entertain, educate and engage kids.
Mr Christopher Byrne, Independent Analyst, Author, Consultant, Media Personality
|4:10 pm - 4:45 pm||New Media。New Play 。New Opportunity
1. The observation of the toy-related information channels and toy consumption awareness of typical Chinese online kid's home users.
2. Under the trend of new media, how can the toy products “interact” with users and how the IP can influence.
3. IP and Licensing+ New Media = New Toy Opportunity Ms Yinbin She, Chief Editor of Animation Center Kid Channel, Tencent
|4:30 pm - 4:45 pm||Q & A Session|
|End of Programme|
*Updated as of 19th Mar 2019